Reference no: EM132304038

1. Demographics is defined as the characteristics used to classify consumers on the basis of criteria such as age, education, income, gender, and occupation:

True

False

2. The combination of computers hardware and software into an integrated information system is called:

a. Property Management System

b. Management Information System

c. Point-of-Sale System

d. Enterprise Resource Planning System

3. Savings organizations enjoy as the result of purchasing and/or selling in large quantities:

a. Economic Development Company

b. Economies of Development

c. Economies of Flight

d. Economies of Scale

4. Individuals or groups select, purchase, and use goods and services to satisfy wants and needs, refers to:

a. Marketing Mix

b. Visitor Analysis

c. Purchasing Power

d. Consumer Behavio

5. Which of the below is not a model of tourist motivations?

a. Optimal Arousal Theory

b. Maslow’s Hierarchy of Needs

c. Push and Pull Motivations

d. Pearce’s Travel Career Patterns (TCP)

6. Segmenting markets can be achieved by grouping customers according to the following variables except:

a. Psychographic Segmentation

b. Geographic Segmentation

c. Demographic Segmentation

d. Product-Related Segmentation

e. All of the Above