Sample of the population as a whole

Reference no: EM131852675

In recent years, shopping malls have become a favorite site for companies to test consumers' responses to new products through interviews.These interviews, called "mall intercepts,"have largely replaced door-to-door interviewing because they are relatively quick and inexpensive. Research has shown that 95% of American households shop at malls at least once a year and that two-thirds shop at malls at least once every 2 weeks.

(a) Can consumers interviewed in this manner be considered a random sample of the population as a whole? Explain.

(b) Is the sample a random sample of people who go to malls? Explain.

Reference no: EM131852675

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