Reference no: EM132389973

1. Write a one to two (1-2) page paper in which you:

You may have noticed that when you look at products on a search engine, that same product appears as an advertisement in your social media and other sites you visit. Many search engines provide advertisers with tools for evaluating the impact of different keywords or phrases. These tools typically "track" user behavior patterns and associate products for sale by companies that subscribe to and pay for their services to help identify potential customers. On the other hand, there are also ad-blockers that block this type of communication.

• What constraints, if any, should be applied to this practice? Do not repeat ideas that have been posted by other students.

• If you are the CIO or an executive manager at a small company that depends on this type of advertising to generate revenue, how might this affect your feelings toward the technology?

2. Use at least three (3) quality resources in this assignment.

Note: Wikipedia and similar Websites do not qualify as quality resources.

3. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format.