Same characteristics impact your consumer buying patterns

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Reference no: EM131718921

What are the general consumer characteristics (demographics, for example, age, gender, income, and occupation, and psychographics, for example, lifestyle and personality) for the the driver of a Toyota Camry?

How do these same characteristics impact your consumer buying patterns in other areas such as the purchase of electronic devices?

Are there significant similarities among purchasing decision making for these product lines? Are there significant differences? Why are these important for marketing leadership to know?

Reference no: EM131718921

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