Salespeople based on the personalities of the customers

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Reference no: EM132284246

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The sales manager of a company manufacturing orthopedic medical equipment attempts to hire salespeople based on the personalities of the customers. The sales manager uses the same process when assigning salespeople to customers (the similarity hypothesis). Does this process make sense? As a sales manager, would you use the similarity theory in hiring salespeople or assigning salespeople to customers? Why or Why not?

Reference no: EM132284246

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