Sales promotion-mass media advertising as promotional tools

Reference no: EM131738871

Compare and contrast sales promotion and mass media advertising as promotional tools. In what ways do strengths or one make up for the limitations of the other? What specific characteristics of sales promotions account for the high levels of expenditures that have been allocated to them in recent years?

Reference no: EM131738871

Questions Cloud

Discuss problem related to the marketing manager : You are the Marketing Manager for We-Can-Furnish-It Office Supply Company. In your role, you work with your company's sales staff.

Explain porter five generic strategies in detail : Explain Porter's Five Generic Strategies in detail. Give one example of each of the Generic Strategy.

Considering entering the market for product : You have just graduated and moved to this city; as a new MBA and an entrepreneur, you are considering entering the market for this product.

Discuss unitary actors pursuing goals of national interest : Which school of thoughts assumes that most nation-states are rational, unitary actors pursuing goals of national interest

Sales promotion-mass media advertising as promotional tools : Compare and contrast sales promotion and mass media advertising as promotional tools.

Define rule is used to determine the social preference : Even if individual members of a group are rational, the group may behave irrationally no matter what aggregation rule is used to determine the social preference

What methods and types of training will i use for soccer : What type of assessment will I use to prepare for soccer training? What methods and types of training will i use for soccer?

Discuss carbon burned as a fossil fuel : Why is it important that we keep carbon burned as a fossil fuel in the ground rather than just slightly altering the speed at which it is burned

Effectiveness of signature-based anti-virus products : In this week's threaded discussion think about how to detect and prevent malware through information assurance principles and cyber security techniques.

User Account

All Pages