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Boroline is a heritage Indian brand with a steady market but is considered a ‘traditional’ product. The skin cream market has seen lot of innovation and Boroline has lost its pre-eminent position in its category as newer brands and product types have fragmented the market into differential use types for different creams.
You have to conduct secondary search of data and a couple of focus group interviews (or a small sample survey via email) on the basis of which you define a target segment (or segments – either existing or new) and suggest a new (integrated) marketing communication strategy (including the brand positioning whether existing or a new one that you propose), which you think will suitably help the brand compete with the newer brands and categories.
Your findings you have to present in the form of report. Power-point presentations are NOT acceptable. The word limit is 3000 words.
Provide the rationale for your choice of (new) target segments with respect to the demographic; psychographic; benefit sought or behavioral determinants of segmentation. Validate this by the findings from secondary data and focus group/survey that you have conducted.
Concentrate on Advertising; Sales Promotion and Public Relation within your marcom-mix.
Design the perfect work environment for a pharmaceutical company.
Malpass International has been reliant on a legacy human resource management database for the past 12 years. Now, senior management has approved funds for a complete replacement.
contreras company has a capacity of 40000 units per year and is currently selling all 40000 for 400 each. buerhle
You manage a clothing store which is part of a national chain. You want to give a short presentation to your employees to encourage them to be ready to adjust to some new changes coming from the corporate office. Come up with an analogy that you coul..
You are a specialist in supply chain management and have been asked to review the supply chain of a company known to you. You have been provided with three tasks as outlined below. Each of the tasks is to be addressed in a report format.
The Marlin Company operates 50 weeks a year, and its cost of goods sold last year was $1,800,000. The firm carries six items in inventory: three raw materials, two work-in-process items, and one finished good. What is their average aggregate inventor..
The purpose of report is to reflect upon the ethics based challenges facing U.S. firms that seek to establish international relationships.
Oakton Manufacturing makes two types of rocking chairs specifically designed for men and women known as His and Hers models. Each chair requires four legs and two rockers but differing number of wooden dowels. Formulate an LP model for this problem. ..
What does the future look like for HCIT in terms of software development, education, research, and practices? What challenges could arise? Respond to at least two of your classmates' postings.
Contrast the advantages and disadvantages of absolute standards and relative standards.
How should culture be addressed when it comes to meeting health care needs? What is difference between what is culture in health care and culture in workplace?
Provide your recommendations to the Operations Manager in a two-three page report. Using the data attached, create Xbar and R charts.
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