Sales on trade promotions

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Reference no: EM13805467

Slotting fees drive up the manufacturing costs and put small companies with new products at a disadvantage. Recent estimates are that food manufacturers now spend some 13% of sales on trade promotions, which is paid to grocers to get them to promote and discount the manufacturer's products. A portion of these fees is for slotting. Do you agree with slotting fee? Why or why not?

Reference no: EM13805467

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Sales on trade promotions : Slotting fees drive up the manufacturing costs and put small companies with new products at a disadvantage. Recent estimates are that food manufacturers now spend some 13% of sales on trade promotions, which is paid to grocers to get them to promo..

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