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As a sales manager for a major pharmaceuticals company, you’ve been asked to promote a new drug that costs $2,500 per dose. You’ve read the reports saying that the drug is only 1 percent more effective than an alternative drug that costs less than $625 per dose. Your boss who is the vice president of sales wants you to promote the $2,500-per-dose drug aggressively. He reminds you that if you don’t, lives could be lost that might have been saved with that 1 percent increase in the drug’s effectiveness. In 30-75 words, discuss what you would do and give reasons to defend your choice,
Based on what we learned, come up with a product and a selling concept for an invention or an update to an existing product. Why should people buy it? Who is your audience (the buyers)? Is the price above or below market?
A local beverage company distributes an energy drink that has a constant annual demand rate of 5,000 cases. Ordering costs are $80 per order and inventory holding costs are estimated at $5.00 per case per year. Assume that the lead time for ordering ..
As organizations become more diverse and globally connected, it is important to ensure that training is designed and delivered to meet companies’ strategic objectives, regardless of location. What are some ways in which organizations can ensure that ..
Walters Audio Visual, Inc., offers a stock option plan to its regional managers. On January 1, 2011, options were granted for 40 million $1 par common shares. The exercise price is the market price on the grant date, $8 per share. Determine the total..
This is part one of a two part assignment starting with an introductory look at process design and supply chains.
The focus of this course has been on the various ways businesses, stakeholders, ethics, and public policy relate to one another. Imagine that you are a senior government official with the power to implement one (1) change in public policy that wou..
How do consumers purchase motor oil? Assess Avellin’s position in the PCMO industry, including consumer perception and Avellin’s distribution strategy. What is the strategic role of Eco7? How should Avellin weigh consumer interest in, and willingness..
Which of the following is NOT an example of a primary activity as described in Porter's value chain?
Present a brief summary of the arguments for and against outsourcing computer security for your company. Select two firms that offer computer security outsourcing services, and compare them and their services. Include several pros and cons of each.
An industrial food processor needs to design a product layout for a new line of frozen pizza. The company plans to use this new production line eight hours a day in order to meet projected demand of 1,200 pizzas per day. Calculate the cycle time of t..
Are there any personality types that leaders should avoid recruiting among organizational members? Please provide reference sources for information provided.
The Electrocomp Corporation manufactures two electrical products: air conditioner and large fans. The assembly process for each is similar in that both require a certain amount of wiring and drilling. Each air conditioner takes 3 hours of wiring and ..
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