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In January a sales manager estimates that there is only a ‘30% chance’ that the sales of a new product will exceed one million units in the coming year. However, he is then handed the results of a sales forecast. This suggests that the sales will exceed one million units. The probability that this indication will be given when sales will exceed a million units is 0.8. However, the probability that the forecast will give this indication when sales will not exceed a million units is 0.4. Revise the sales manager’s estimate in the light of the sales forecast.
What is the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $75 per visit, the frequency of repurchase is 6 times per year, the contribution margin is 10%, and the average customer defection rate is..
Review the following scenario and write a paragraph for it describing what media you think would be most appropriate to use and why. Your company is bidding on a project for the entertainment industry. You know that you need new ideas on and how to p..
What is the nature of the opportunity for Spotfire? What strategy should the company pursue over the next 3-5 years? Spotfire's development group and the rest of the firm work in separate locations (Goteburg, Sweden and Boston). Is this strategy wise..
Compare and contrast cause-related marketing with strategic philanthropy. What are the unique benefits of each approach?
The transhipment problem, the shortest path problem, and the maximal flow problem are three applications in the linear programming problems. Can any of these three applications be applied in the Pharmacy? And how?
Our legal system relies on several components - Constitutions (federal and states), statutes, case law applied by judges, and regulations written by regulatory agencies.
Anticipate how you expect these trends to affect your selected organization. Determine the kinds of change-management skills and tools that may be required to address the trends
Burkett, a coin dealer, purchased a dime purportedly minted in 1916 at the Denver Mint for $450. The coin was considered rare and valuable. Burkett, in turn, sold the coin to Beachcomber Coins Inc. for $500. An expert at Beachcomber examined the coin..
Define these types of organizations: (1) strategic alliances, (2) learning, and (3) high-involvement. What skills will you need to work effectively in these types of organizations? Would you enjoy working in these environments?
Ross White wants to reconsider his decision of buying the brackets and is considering making the brackets in-house. he has determined that set-up costs would be $25 in machinist time and lost production time, Calculate the daily demand rate. Calcualt..
Provide examples of ineffective managers and leaders from your work experience. Do you think their ineffectiveness was caused by bad management, or bad leadership? Why?
Wal-Mart owns the 3PL component, the distribution component, and the retail store component in its supply chain. Discuss why Wal-Mart doesn't hire a 3PL firm and a distribution firm to do business with.
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