Reference no: EM13358024

Sales Management hardware and software available for B2B product introduction

A business-to-business (B2B) company has fifty customers responsible for 80 percent of the company's revenue. All of the customers, including five local and state government agencies, require special face-to-face contacts.

Due to the complexity of the new product the company is rolling out, a team-selling approach pairing up junior and senior salespeople will be used. Early in the introduction of the product, the sales force will be required to enter a significant amount of information from the field into the company's network.

The marketing director has asked me to take the necessary measures to keep her up-to-date on the progress of the rollout. My company lacks an automated system for capturing field data.

Using the South University Online Library, search the sales and marketing literature for information on the types of sales management hardware and software available in the market for such a task.

Evaluate and compare these sales management hardware and software. Create a comparative table to judge the merits of the different options available.

Select the best three hardware and software options. Make reasonable assumptions and justify my choice with logical reasoning.