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Sales and Operations Planning Case Study
QUESTIONS
1. At what points in the planning process would you expect accounting/finance, marketing, information systems, and operations to play a role? What inputs should these areas provide, and why?
2. Does Starwood employ a chase, level, or mixed strategy? Why is this approach the best choice for the company?
3. How would staffing for the opening of a new hotel or resort differ from that of an existing property? What data might Starwood rely upon to make sure the new property is not over- or understaffed in its first year of operation?
Attachment:- Sales and Operations Planning Case Study.rar
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