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Small Business Insight: Ruth Fertel and Ruth's Chris Steak House
Ruth Fertel wouldn't believe the investors who told her the world didn't need another steak house. She differentiated by going very upscale - finest ingredients and ambiance. In this case study, you are to research the value proposition that makes Ruth's Steak House. Then:
1. Define the unique value proposition
2. Does this value proposition offer Ruth's Steak House a unique competitive advantage and why?
3. Can this value proposition be duplicated?
A. If yes explain.
B. If no explain
4. Are there any lessons learned from Ruth Fertel that you can ally to your new business start-up?
The table shows the cost and revenue data for an outpatient surgery clinic. Calculate the clinic's marginal cost, marginal revenue, and profits at each level of output. Which price maximizes profits?
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