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Ruth fertel and ruth chris steak house

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Small Business Insight: Ruth Fertel and Ruth's Chris Steak House

Ruth Fertel wouldn't believe the investors who told her the world didn't need another steak house. She differentiated by going very upscale - finest ingredients and ambiance. In this case study, you are to research the value proposition that makes Ruth's Steak House. Then:

1. Define the unique value proposition

2. Does this value proposition offer Ruth's Steak House a unique competitive advantage and why?

3. Can this value proposition be duplicated?

A. If yes explain.

B. If no explain

4. Are there any lessons learned from Ruth Fertel that you can ally to your new business start-up?

Reference no: EM132834796

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