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Case Study: RUNNING THE BUSINESS FROM THE PALM OF YOUR HAND
Identify What kinds of applications are described here? What business functions do they support? How do they improve operational efficiency and decision making? Identify the problems that businesses in this case study solved by using mobile digital devices. What kinds of businesses are most likely to benefit from equipping their employees with mobile digital devices such as iPhones and iPads? One company deploying iPhones has said: The iPhone is not a game changer, it's an industry changer. It changes the way that you can interact with your customers and with your suppliers. Discuss the implications of this statement. Throughout the course, students are encouraged to participate in the Discussions by: Asking a probing question, substantiated with additional background information, evidence or research. Sharing an insight from having read your colleagues' postings, synthesizing the information from the readings or your own research. Offering and supporting an alternative perspective using the readings or from your own research. Validating an idea with your own experience substantiated by research from academic sources. Making a suggestion based on additional evidence drawn from the readings or after synthesizing multiple postings. Expanding.
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