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Running back for the las vegas raiders

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Question

This commercial aired during the 2020 Super Bowl and stars Josh Jacobs, a running back for the Las Vegas Raiders. After watching this video, think about the psychological factors which influence a customer's purchase behavior. Name and explain each of the four factors and discuss how knowledge of these factors may have impacted the formulation of this campaign.

Reference no: EM133378457

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Running back for the las vegas raiders : This commercial aired during the 2020 Super Bowl and stars Josh Jacobs, a running back for the Las Vegas Raiders.
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