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Running at the speed of the web-the running room

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Reference no: EM133048401

Case Study 1 

Running at the Speed of the Web: The Running Room

The Running Room (www.runningroom.com) is North America's largest specialty retailer of sporting goods, apparel, and footwear for runners and walkers. The company operates over 90 corporately owned stores in Canada and the United States. The Running Room website was created in early 2000.

Questions

1. Do you think The Running Room would be as successful as it is if it did not have a website? In other words, is the company's website a critical component for success or simply a nice extra for its customers?

2. Could The Running Room provide the same customer experience without using its website? For example, could the company use more mailings and telephone calls to stay in touch with its customers?

3. Do you think The Running Room's website creates a barrier to entry for its potential competitors? Explain your answer.

4. Check out the goals that the company highlights in the About Us section of the Running Room's website. Does the website help the company meet these goals? Discuss why or why not.

Reference no: EM133048401

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