Run using make-to-stock or make-to-order process

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Reference no: EM132221258

1. We looked Michael Porter’s 5-Forces model to:

- add a more detailed and useful view of a company’s microenvironment.

- illustrate that the macroenvironment can be controlled if we plan carefully.

- indicate that rival firms can be overcome via careful brand strategies.

- show that our suppliers are our most serious rivals in terms of developing new product technology.

2. Which is WRONG about marketing research:

- “information” is more orderly and readily usable than “data.”

- descriptive studies are conducted to explain why variables interrelate.

- the purpose of marketing research is to help, not replace, the decision-maker.

- tradeoffs exist among cost of data gathering, amount of data needed, and the timing of the research.

3. The difference between a Marketing Information System (MIS) and a market research study is, an MIS:

- is an ongoing process of collecting, analyzing and presenting information.

- only uses unstructured questions.

- uses observation research while market research uses questionnaires.

- uses only internal data sources while market research only uses external data sources.

4. Consider a business that can be run using a make-to-stock or make-to-order process. Further suppose that your demand is 10000 per month and is spread out during the month. Capacity of both processes is 15000 per month. Based only on this information, what would be the best choice?

- Choose Make-to-stock process.

- Choose make-to-order process.

- Either A or B.

- Both A and B

- None of the above

Reference no: EM132221258

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