Run the analysis and solve the problem

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Reference no: EM132366721

Business Analytics and Data Intelligence Assignment - Project

Unit Learning Outcomes -

a. Demonstrate advanced and integrated understanding of business and data Intelligence for organisational decision-making.

b. Analyse critically, reflect on and synthesise techniques of data visualisation and data mining.

c. Demonstrate advanced and integrated understanding of business analytical models.

d. Critically analyse, synthesise and reflect on decision analysis techniques to develop optimal strategy.

Assignment Description - The assignment is designed to allow you to demonstrate effective business analytics skills using optimisation methods. you will need to use linear programming to formulate and model a problem, and Excel solver will be used to conduct the analytics and obtain the solutions. For this assignment you are required to form a group of 4 students.

Each group needs to select a company from the list below or to create a fictitious company and use the company's website to collect some background information and any type of information that could help in formulating the optimisation problem of the company. You will realise that there is no direct information about optimisation problems of the company of choice, therefore you will need to use the company's background information to formulate the problem. For instance for an airline the problem could be assignment of terminals, airplanes, flights and pilots. Accordingly and based on the background information that you collect, you need to make assumptions and build up a model for the company and solve the problem. This will be possible by using the knowledge developed during the course of the trimester.

The problem could be in the areas such as Transportation, Transshipment, or Assignment problems. As an example of company/business you can choose any company in airline or Metro train industries (for assignment problem), in manufacturing or port shipment industries (for transhipment or transportation problem). Below is a list of companies and possible problems that could be solved using transportation, transhipment or assignment methods. Below is example of companies/organisations that could be used for the analysis:

Transportation problem by manufacturing and mining companies:

BHP (Transportation of minerals from origin to destination)
Rio Tinto (Transportation of minerals from origin to destination)
Ford (Transportation of parts from a manufacturer to dealer)
Holden (Transportation of parts from a manufacturer to dealer)
Toyota (Transportation of parts from a manufacturer to dealer)

Transshipment problem by manufacturing companies:

Ford (Transportation of parts from a manufacturer to dealer)
Holden (Transportation of parts from a manufacturer to dealer)
Toyota (Transportation of parts from a manufacturer to dealer)

Assignment problem by sales/servicing companies/organisations:

Qantas (assignment of terminals, airplanes, flights)
Jet Star (assignment of terminals, airplanes, flights)
Virgin (assignment of terminals, airplanes, flights)
Metro trains (assignment of trains to different lines)
Trams (assignment of trams to different lines)
Melbourne royal hospital (assignment of nurses to different shifts)
St. Vincent hospital (assignment of surgeons, operating theatres based on availability)

Assignment requirement -

Choose a company from the list or create your own company.

Make assumptions about the problem before formulating the problem and modeling.

Formulate a Linear Programming problem (LP).

After formulating the problem define the following:

Define decision variables.
Define objective functions.
Define constraints.

Implement the model

Run the analysis and solve the problem.
Run sensitivity analysis using excel solver.
Prepare Excel output of the model using excel solver.

Assignment structure -

Introduction to the company

Selection of the company

assumptions about the problem before formulating the problem and modelling

Problem definition

Identification and description of the problem to be analysed

Model design:

Formulation of Liner Programming problem (LP)
Defining decision variables
Defining objective functions
Defining constraints

Model implementation:

Run the analysis and get the solutions
Run sensitivity analysis using excel solver
Prepare excel output of the model
Interpret the results

Indication of optimal solution to the problem:

Indicate solved problem from excel solver

Recommendation and conclusion

Structure and presentation of the assignment

Appendix (should include excel solver output).

Reference no: EM132366721

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len2366721

9/5/2019 11:37:58 PM

Submission Guidelines - All work must be submitted on Moodle by the due date along with a completed Assignment Cover Sheet. For Melbourne students: use Melbourne Campus Submission link. For Sydney students: use Sydney Campus Submissions link. Reference sources must be listed appropriately at the end in a reference list using APA or IEEE referencing style.

9/5/2019 11:37:52 PM

Marking Guide (30 Marks) - Introduction to the company: A brief information around the company/business 5%, Selection of the company - assumptions about the problem before formulating the problem and modeling 5%, Problem Definition: Identification and description of the problem to be analysed 10%, Model design: Formulation of Liner Programming (LP) problem OR, Defining decision variables, Defining objective functions and Defining constraints 30%. Model implementation: Run the analysis and get the solutions, Run sensitivity analysis using excel solver, Prepare excel output of the model, Interpret the results 30%, Indication of optimal solution to the problem: Indicate solved problem from excel solver 10%, ecommendation and conclusion: 5%. Structure and Presentation of the assignment: 5%.

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