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Root cause of the marvel situation

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Reference no: EM133167318

1. What is the root cause of the Marvel's situation in the mid 1990s (when it had struggled for years and then filed bankruptcy)?

2. Applying the knowledge of corporate-level strategy (see lecture slides), explain what Marvel's core competence is and how it has added values to Marvel Studio under Cuneo and Perlmutter's leadership.

Reference no: EM133167318

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