Root cause of problem if databse doesn-t give information

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Reference no: EM1388089

Goldman says that sales and marketing departments frequently complain that their company's databases do not give them with information required for market planning, lead generation, and account management. What does author say is root cause of this problem? What does he suggest as the solution? To what extent are author's assertions consistent with real-world observations? Support the answer with experience and insights.

Reference no: EM1388089

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