Rolling out new credit card product

Assignment Help Business Management

Reference no: EM133778042

Question

You are a marketing manager at Bank of America, and your team is rolling out a new credit card product. The new card will have the most generous travel rewards available in the industry but will also have a high annual fee of $800. The target audience is frequent business travelers who are traveling more in the post-COVID world. Refer to Scenario 2.5. Part of the rollout involves a digital marketing campaign that will launch in 90 days. You have discussed with your team the need to conduct a photo shoot, write the ad copy, define target audiences, and set a schedule for the ads. When establishing a timetable for implementation, what is the next step you should perform? Assign responsibility for each activity to one or more employees Organize activities in proper order Determine the time required for each activity Establish performance standards.

Reference no: EM133778042

Questions Cloud

What ways has the juvenile justice system failed young : What ways has the Juvenile Justice System failed young offenders and what are three (3) initiatives that the Juvenile Justice System should institute to help

Overall atmosphere and culture of the workplace : How would you rate the overall atmosphere and culture of the workplace? Do you feel valued and appreciated for your contributions at work?

Process of human resource planning : Employee training and development are essential for short term as well as long-term success of an organization:" In light of this statemen

Discuss nursing responsibility regarding diseases : Discuss nursing responsibilities regarding communicable diseases. Discuss importance of Healthy People 2030 in prevention and control of communicable diseases.

Rolling out new credit card product : You are a marketing manager at Bank of America, and your team is rolling out a new credit card product.

Identify a personal economic decision : Identify a personal economic decision that was driven by a behavioral bias rather than by pure rational behavior. Given your understanding of behavioral

Explain why susan is behaving the way she has been : Explain why Susan is behaving the way she has been over the past three months. Offer three specific recommendations to address the problem of Susan's job perfor

Inspired you as you achieve your career goals : List one leader from your past or that you work with currently that has inspired you as you achieve your career goals.

Discuss the synergy across the lines of business for amazon : Discuss the synergy across these lines of business for Amazon and the diversity that Amazon uses in its hiring practices to enable innovation across.

User Account

All Pages