Roles in the purchase process

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Reference no: EM132913336

Living in the same household as a family, Cherry is married to Samson and they have two lovely kids, Cathy and Dennis, aged 10 and 8 respectively. Recently their family is thinking about buying a new car. Samson, who is a car enthusiast, takes on the initiative to search for information. Samson wants to buy a sports sedan, but as a mother, Cherry prefers to buy a multipurpose van, which offers better flexibility. To settle their disagreement, they sat together and discussed it with the kids. Finally, they decided to buy a sports-utility-vehicle (SUV) which offers 7 seats. Having made up their mind, Samson was so excited and went to the car dealer to make the purchase. After 3 weeks of waiting, their SUV finally arrived. The first trip was for the whole family to go to the beach enjoying a wonderful weekend.

Question:

Household members often assume certain roles in the purchase process. Using information from the above scenario, discuss EACH of the FIVE roles played by the HOUSEHOLD members in the acquisition and consumption of the SUV.

Reference no: EM132913336

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