Reference no: EM132181603

Instructions

You are required to confirm organisational vision and mission, consider strategic opportunities, analyse the internal and external environment, and then write a Strategic Plan.

For this assessment you will use Bounce Fitness as the business model. Your Assessor will provide the necessary links to the Bounce Fitness website.

Case Study scenario

Bounce Fitness has the following different projects under current consideration to grow its business-Corporate Marketing
Internet Coffee Shop Bowling Alley
Membership Building Plan
Fitness in Maturity Smart Weights Exports
Bounce Fitness does not have a consolidated Strategic Planning document. However they do have documents which indicate they have been developed through a strategic planning process.

This assessment is to be undertaken in three parts (Parts A to C) and following twelve steps, which should be undertaken consecutively.

PART A - research strategic direction, environment and options

You will need to familiarise yourself with the relevant existing strategic documents, which can be accessed through the Business Strategy and Planning documents tab, being-
- Mission, Vision and Values
- Business Objectives and KPI's
- Business Strategy
- Bounce Business Plan
- New Product or Service Development Strategy
1. Research the relevant strategic documents and prepare a document, for inclusion in the strategic plan, which describes the strategic direction to date and current operational activities

2. Access and research the projects under current consideration. (Details are available through the Infrastructure / Current Projects tab). Summarise for each project-
i) The opportunity being considered
ii) the strategic goals or objectives of the opportunity
iii) the relevant strengths and weakness of Bounce Fitness and of likely competitors
iv) the keys to success and any critical issues identified
v) suggested performance indicators
vi) whether the project aligns with the current strategic direction of Bounce Fitness

3. Research legislation, regulations and codes of practice, including for intellectual property that may be relevant to the future strategic direction of Bounce Fitness including for any of the projects. Summarise your findings for inclusion in the situational analyses in the strategic plan

4. Research and consider where relevant any recent political, economic, social, and technological developments that may potentially impact on the Fitness industry. Summarise your findings for inclusion in the situational analyses in the strategic plan

5. Determine what further information may assist the strategic planning process in regard to those developments. Identify experts who could provide relevant advice and describe how you could undertake or commission any necessary research. Summarise your conclusions for inclusion in the
situational analyses in the strategic plan

6. Nominate one of the projects under current consideration that you would like to pursue as the 151
priority. (During the role-play in Part B following, each student is to favour different projects a far as possible, so as to ensure there is debate on alternative strategic directions)

7. Review again the Vision and Mission Statement to consider whether each of the projects fits within the currently documented vision and mission. Draft amendments for any changes you would recommend

PART B - role-play to consult in the strategic planning process

8. Prepare an Agenda for a strategic planning brain-storming session where you and other students will role-play as representatives of senior management and your assessor will role-play as the Chair of the Board of Directors.
The session is to achieve the following -
i) determine whether the current Mission Vision and Values are still valid and recommendations for amendments if any are considered appropriate
ii) engage staff to become involved in and support the strategic planning process
iii) strategic assessment of each of the current projects to validate the research and analyses in the summaries from Part A
iv) cost/benefit analysis (at strategic level) for each of the current projects
v) identify whether any co-operative ventures could be considered
vi) determine which (if any) of the current projects should be pursued within the next 3 to 5 years
vii) decide the priorities and suggested timeframe for those projects
viii) suggest performance indicators for each
ix) develop a new set of strategic objectives, strategies and priorities for Bounce Fitness

9. Organise a time with your assessor and other students to facilitate the brain-storming session under the observation of your Assessor.

10. Participate in the session and document the outcomes for inclusion in the situational analyses in the strategic plan

PART C - write the strategic plan and review strategic planning processes

11. Based on the outcomes of Parts A and B, write a Strategic Plan for Bounce Fitness.
You may use the Bounce Fitness Strategic Plan fillable template or similar available template or
develop your own format. Regardless of the template used, your Strategic Plan document must
include-
- Mission Vision and Values, with agreed amendments if any
- Strategic Goals and Objectives, with agreed amendments if any
- key performance indicators
a Situational Analysis including-
o the legislative and regulatory framework
o the competitive environment
o current projects to be pursued
o the research and rationale that supports those projects
o any relevant political, economic, social, and technological developments
o further information or expert advice that may assist considerations how to undertake any necessary further research
> priorities, timeframes and responsibilities key milestones

12. Review the Bounce Fitness New Product or Service Development Strategy document. Considering the strategic planning process you have just undertaken and the outcomes, make recommendations for improvements to and a more effective strategy for developing new products or services

ASSESSMENT 2 - PROJECT - STUDENT INFORMATION

You are required to prepare a presentation to brief relevant parties, obtain feedback and seek endorsement of the strategic plan.
Your presentation may be in the form of PowerPoint or a summary briefing document, but must targeted at all relevant parties and provide-
i. An outline of the plan, its objectives and strategies
ii. Roles and responsibilities of specific parties
iii. An explanation of the performance indicators to be used to monitor implementation of the plan
iv. Key milestones, and an outline of how the achievement of objectives will be evaluated