Role of value in developing long-term customer relationships

Reference no: EM13271062

Respond to ONE of the following questions:

1. Discuss the role of value in developing long-term customer relationships. In your discussion, explain the value formula and its component parts. How can the value formula help marketers design strategies to optimize customer value?

2. Discuss the relationship between customer expectations and customer satisfaction. What might cause expectations to be higher or lower? How is the zone of tolerance a useful diagnostic tool in terms of developing strategies aimed at improving customer satisfaction?

In terms of managing customer expectations, what are the three possible outcomes that may occur when expectations are compared to actual product performance? What should marketers do to manage expectations effectively, especially when customers’ expectations are unrealistic? Should a firm attempt to delight its customers by constantly exceeding their highest expectations?

Respond to ONE of the following questions:

1. Explain the overall objective of customer relationship management and the stages that customers are pulled through in the process. For each stage, identify the marketing goals during the stage as well as examples of strategies that may be used.

2. Discuss the strategies that can be used to enhance and maintain customer relationships. Identify the key advantages and disadvantages of each strategy, as well as examples of the marketing tactics that may be used.

Reference no: EM13271062

Questions Cloud

Discuss suicide and the elderly : Discuss suicide and the elderly. Discuss how aging impacts an individual and the CNS illnesses that impact the elderly.

General characteristic-the different stages of development : Discuss the general characteristic, the different stages of development, andwhy juveniles present special issues for negotiators.

Write program to calculate total cost of customer''s purchase : A local retailer has hired you to write a program to calculate the total cost of a customer's purchase. The customer may purchase Snaps, Red Hots, or Mike-N-Ikes. Snaps are sold for $1.60 a box, Red Hots for $1.20 a box, and Mike-N-Ikes for $1.80 a b..

Delivering happiness-strategic marketing adaptation : How would you define Zappos’ target market, and how would you describe its strategy to serve this market? Has Zappos’ emphasis on customer satisfaction contributed to its profitability? Explain. Discuss potential key changes in technology, communicat..

Role of value in developing long-term customer relationships : Discuss the role of value in developing long-term customer relationships. In your discussion, explain the value formula and its component parts. How can the value formula help marketers design strategies to optimize customer value?

Indicators are used to measure abstract concepts : Indicators are used to measure abstract concepts. List some indicators that might prove to be reliable and valid in measuring the following concepts.

Competitor profiles for a healthcare organization : Complete two competitor profiles for a healthcare organization. The healthcare organization could be your current (or former) employer or the organization in your marketing plan.

Air enters and leaves the lungs during breathing : Boyle\'s law can be used to explain part of the process by which air enters and leaves the lungs during breathing

Assume ideal behavior : A 13.0 L sample of oxygen gas has a pressure of 29.0 atm. What volume would this gas occupy at 6.30 atm? Assume ideal behavior.

User Account

All Pages