Reference no: EM133003515
TASK 2
For this task you are required to be in the role of the Marketing Manager for NatureCare Products. Read the case study below and complete the following activities:
Case study
NatureCare Products is based in Brisbane, Queensland Australia and commenced business in 2006 manufacturing and retailing eco-friendly, high quality beauty skin care products. The business was established to cater for a growing demand for skin products that contain eco-friendly and natural ingredients. There is also an emphasis on eco-friendly packaging.
The company has a range of products (not organically certified) currently that include:
Cleansing creams to soothe skin during make-up removal. Primary ingredients include Shea butter to nourish the skin and plant extracts that are also rich in essential oils with regenerating and anti- inflammatory properties. This product will be for delicate and mature skins and could also be used as a baby cream.
Multi Protection Day Moisturizing Creams for dry to normal skin types that help protect the skin during the day and includes Shea butter and extracts from fragile green algae that provides hydrating and protective properties.
Regenerating facial scrub to remove dead skin cells and to promote regeneration of healthy new cells. This product will be used for most skin types.
The company has become well established in the Australian market and sells its products in health stores across the country. It also sells its products online through its own website. The company targets customers that want high quality, eco-friendly products. The company's target customers are currently professional women aged 25 - 55. The current strategy of the company as identified in its latest Marketing Plan is niche marketing to the target group based on positioning the products as high quality and eco-friendly. The company is in a strong financial position as shown in its Business Plan.
Company staff include the CEO, General Manager, Marketing Manager, Marketing Officer and Administration/Project Officer and a receptionist.
The company has not previously undertaken formal market research. The research is now required to assist in growing the company through identification of new products and/or new markets.
Due to lack of staff time, it has been identified that external consultants should be used to conduct the primary market research. A budget of $30,000 has been allocated for this primary research.
Staff time only will be required for the secondary research and so will not attract specific costs. Management has indicated the following information for use in developing the required market research policies and procedures:
Task 2.1 A list in priority order to conduct the market research
- Review the case study and the NatureCare Marketing Policy and Procedure that has been provided. Make a list in priority order of the requirements of these two documents that you need to meet for this project.
What to submit:
Priority list to conduct the market research
Task 2.2 Develop a market research project plan
- Develop a market research project plan using the market research project plan Template A provided. The plan must address the requirements of a project plan as outlined in the NatureCare Marketing Policy and Procedure.
What to submit:
Market research project plan
Task 2.3
Submit your list of requirements and market research project plan to the CEO seeking approval to proceed and to obtain the required resources (engage an external consultant or agency as well as any other resources you have identified).
|
Determine pueblo weighted-average contribution margin
: Information for Pueblo Company follows, Determine Pueblo's (overall) weighted-average contribution margin ratio. (Do not round intermediate calculations.)
|
|
Calculate the labor force participation rate
: The adult population in a country is 17,200,000 people. Of those, 7,220,000 are employed, and 638,000 are unemployed. Calculate labor force participation rate
|
|
Develop a project brief for the consultant
: Develop a project brief for the consultant that addresses the market research requirements - Conduct research to identify three providers of market research
|
|
Determine break-even sales dollars for pueblo company
: Determine its break-even sales dollars if total fixed costs are $30,000. (Do not round intermediate calculations. Round your answer to 2 decimal places.)
|
|
Role of the marketing manager for naturecare
: Role of the Marketing Manager for NatureCare Products. Read the case study below and complete the activities
|
|
Discuss the impact of social media on market functions
: Discuss three strategies to overcoming barriers to introducing new policies and procedures and Discuss the impact of social media on market functions
|
|
Determine target sales needed to earn
: Information for Pueblo Company follows, The total fixed costs are $30,000. Determine target sales needed to earn a $25,000 target profit.
|
|
Explain the concept of ethnography in market research
: Describe the most common methods of analysing qualitative and quantitative data and Discuss why qualitative and quantitative data both play an important role
|
|
What does profitability analysis mean
: What does profitability analysis mean to you? Why do companies analyze profits? What is Analysis? Do you believe that it is necessary to analyze profits?
|