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Role of strategy in international marketing

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About a page and a page and half please.

1. According to important marketing consultant, Evan Zuckerman:

There's no locality on the web - every market is a global market.

Discuss this quote in relationship to the role of strategy in international marketing. Should global businesses aim for standardization or adaptation when considering new markets?

2. Diversity and inclusion are huge challenges for multinational firms in today's globalized business environment. From a specific international human resource management perspective, which type of hiring or compensation approach can lead to better diversity outcomes?

Reference no: EM133188163

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