Role of specialized marketing communication organizations

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1. Discuss the role of specialized marketing communication organizations such as sales promotion, public relations, and digital agencies in the IMC process. Why are marketers likely to use these specialists rather than a full-service agency?

2. How do think TOMS model may change now that Bain Capital is its partner?

3. What are the competitive advantages of "Fair Trade"?

Reference no: EM132089391

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