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In this unit, you have learned about the role of social and news media on a business. Compose an essay examining this topic. In your essay, be sure to include the criteria below.
Distinguish the pros and cons of social media in successful business strategy.
Explain how business strategy is affected by the news media.
Discuss ways that businesses implement strategies to interact with the news media.
Book refernce: Ferrell, O. C., Thorne, D., & Ferrell, L. (2016). Business and society: A strategic approach to social responsibility & ethics (5th ed.). Chicago, IL: Chicago Business Press.
Attachment:- Business Study-The Media Role in Society.rar
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