Role of service encounters and service management skills

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Reference no: EM132230764

Zappos Case Study

1. Draw and describe the customer benefit t package that Zappos provides. Identify and describe one primary value creation, one support, and one general management Process you might encounter at Zippos.

2. Explain the role of service encounters and service management skills at Zappos. How does Zappos create superior customer experiences?

Reference no: EM132230764

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