Role of relationship marketing and strategic alliances in bm

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Problem: Discuss the role of relationship marketing and strategic alliances in business marketing(BM). Relationship marketing entails seeking and establishing long-term alliances or partnerships with customers. A strategic alliance is a cooperative agreement between business firms. Firms form alliances to leverage what they do well by partnering with others that have complementary skills.

Question: 1. Why is relationship or personal selling the best way to promote in business marketing?

Reference no: EM131803670

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