Role of promotional tool in achieving campaign objectives

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Reference no: EM133419564

Assignment:

If we have develeoped a new line of premium organic skincare products called "PureGlow". Our target audience is health-conscious women aged 25-45 who are looking for a natural and effective skincare routine.

Required:

1- Incorporate various promotional tools, such as advertising, sales promotion, public relations, personal selling, and direct marketing, to achieve the campaign's objectives.

2- Develop a comprehensive understanding of the key elements of an IMC campaign

2. Understand the role of each promotional tool in achieving campaign objectives

3. Analyze target audience characteristics and develop appropriate messaging strategies

4. Apply creative and critical thinking skills to develop innovative promotional tactics

5. Develop an IMC campaign plan

Reference no: EM133419564

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