Role of physicians and patients in healthcare marketing

Assignment Help Business Management
Reference no: EM132619642

Consider the relationship between physicians and health organizations and examine how this informs healthcare marketing. You will also consider the role of the patient and customer and the ways in which they shop-or don't shop-for healthcare, and you will examine how a healthcare organization's marketing goals can most effectively target these individuals. In addition, you will determine the ethical considerations that need to be addressed when developing a marketing strategy that includes patients and physicians among its target audience.

To begin, review the module resources. Then, consider the difference between a patient and a customer and the role of physicians and patients in healthcare marketing. In your initial post, address the following:

1. What are some of the ways that people shop-or don't shop-for healthcare and medical care, and how can a healthcare organization's marketing goals most effectively target these customers? Consider the SMART goal framework to support your response.

2. How can the relationship between physicians and health organizations (think of the complex power structure in hospitals) pose challenges to decision making in healthcare marketing?

3. What do you think are the most important ethical considerations that a healthcare organization must address when developing a marketing strategy for its patients and its physicians?

Reference no: EM132619642

Questions Cloud

Describe the concept of sustainability in own words : Q1. Briefly describe the concept of "sustainability" in own words.
Determine the post-closing balance in retained earnings : Determine the post-closing balance in Retained Earnings. Retained Earnings. The parts of this question must be completed in order.
Discuss your thoughts about one of the actual scenarios : Briefly discuss your thoughts about one of the actual scenarios presented in the article. Review the section of the article regarding categories of Complaints.
Prepare the statement of financial position for quench plc : Prepare the statement of financial position for Quench plc as at 31 July 2019 in a form suitable for publication. Work to the nearest (£'000)
Role of physicians and patients in healthcare marketing : Consider the difference between a patient and a customer and the role of physicians and patients in healthcare marketing.
Journalize and post the July transactions : Journalize and post the July transactions. Use page J1 for the journal and the three-column form of account. Post-closing trial balance at July 31
Which is a tax deductible expense for a corporation : Which of the following is a tax deductible expense for a corporation? loan principal paid./ common stock./ dividends paid./ interest paid
Analysis on procurement or acquisition practices : Focus your analysis on the procurement or acquisition practices of Caribou Coffee and the types of materials that Caribou Coffee uses.
What are the characteristics of the patient or population : In the Week 1 discussion forum you had an opportunity to present a potential problem and an innovative solution specific to your role specialization.

Reviews

Write a Review

Business Management Questions & Answers

  Caselet on michael porter’s value chain management

The assignment in management is a two part assignment dealing 1.Theory of function of management. 2. Operations and Controlling.

  Mountain man brewing company

Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..

  Mountain man brewing company

Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. An analysis into the launch of Mountain Man Light over the present Mountain Man Lager.

  Analysis of the case using the doing ethics technique

Analysis of the case using the Doing Ethics Technique (DET). Analysis of the ethical issue(s) from the perspective of an ICT professional, using the ACS Code of  Conduct and properly relating clauses from the ACS Code of Conduct to the ethical issue.

  Affiliations and partnerships

Affiliations and partnerships are frequently used to reach a larger local audience? Which options stand to avail for the Hotel manager and what problems do these pose.

  Innovation-friendly regulations

What influence (if any) can organizations exercise to encourage ‘innovation-friendly' regulations?

  Effect of regional and corporate cultural issues

Present your findings as a group powerpoint with an audio file. In addition individually write up your own conclusions as to the effects of regional cultural issues on the corporate organisational culture of this multinational company as it conducts ..

  Structure of business plan

This assignment shows a structure of business plan. The task is to write a business plane about a Diet Shop.

  Identify the purposes of different types of organisations

Identify the purposes of different types of organisations.

  Entrepreneur case study for analysis

Entrepreneur Case Study for Analysis. Analyze Robin Wolaner's suitability to be an entrepreneur

  Forecasting and business analysis

This problem requires you to apply your cross-sectional analysis skills to a real cross-sectional data set with the goal of answering a specific research question.

  Educational instructional leadership

Prepare a major handout on the key principles of instructional leadership

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd