Role of marketing research in product development

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Reference no: EM132215927

1. Discuss, Role of marketing research in product development and management. Also, give an example how the 4 components of promotion are used in product management.

2. What advantages does a retail chain have over a re- tailer who operates with a single store? Does a small retailer have any advantages in competing against a chain? Explain your answer. (William)

William, Perreault, J., Cannon, Joseph, McCarthy, Jerome. BASIC MARKETING, 19th Edition. McGraw-Hill Higher Education, 01/2014. VitalBook file.

3. Choose a capacity constraint for a manufacturing or service operation, for instance: facility size & organization, labor availability, product constraints, supply chain constraints, or others. Clearly state the constraint that you have chosen. Briefly discuss how uncertainty affects capacity decisions for this constraint and how you would deal with it. (e.g., suddenly increasing or decreasing demand for your product, major change in the availability of labor, a local supplier goes bankrupt, others). Include any personal experiences you have with this type of issue.

Reference no: EM132215927

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Role of marketing research in product development : Discuss, Role of marketing research in product development and management.

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