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Role of marketing manager or marketing consultant

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Reference no: EM131082112

Reminder: Throughout the course, you will assume the role of the marketing manager or marketing consultant for your company or a company you are familiar with.

Based on your readings, develop a paper that critically evaluates IMC and responds to the following:

  • How does integrated marketing communication differ from traditional advertising and promotion?

What are some of the reasons marketers apply an IMC perspective to their advertising and promotional programs?

  • What is the role of integrated marketing communication in advertising and particularly brand building? Identify the situations that an IMC approach is most appropriate.
  • Discuss the role of integrated marketing communications in the marketing program (of your company or a company you are familiar with).

Support your paper with a minimum of three scholarly resources, including a minimum of 2 of this week's assigned resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Length: 5-7 pages, not including title and reference pages

Your paper should reflect scholarly writing and current APA standards. Be sure to adhere to Northcentral University's Academic Integrity Policy.

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Reference no: EM131082112

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