Role of marketing in the utilization of these advantages

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Reference no: EM133319240

Assignment:

Please check the slides and video regarding the Resource-based view. Pick two companies in the United States and examine these firms based on their competitive advantages (As you remember, only valuable, rare, inimitable, and nonsubstitutable resources can bring long-term competitive advantage). Explain the role of marketing in the utilization of these advantages.

Please check the Assignment Guide Video in the Content Section.

Reference no: EM133319240

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