Role of management accountant in a push strategy

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Reference no: EM133028509

Answer the questions thoroughly. Please provide adequate explanation.

1. Discuss "promotion Mix". What is the objective of promotion mix?

2. How push strategy is done?

3. What is the role of management accountant in a "push strategy"?

a. In the human resource management areas of controlling field sales operations

b. In evaluating sales force performance

Reference no: EM133028509

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