Role of innovation in business strategy

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Reference no: EM133352391

Assignment:

Post an analysis of the role of innovation in business strategy development within a global context. The analysis should include the following:

A description of P&G's innovation, including the underlying strategy and specific context for its current success.
An analysis of the impact of geographic location and surrounding business communities on innovation and strategy development
As a global change agent, explain the importance of researching global implementation of innovative business ideas or strategies from the research literature.
Be sure to include relevant scholarly examples of successful or unsuccessful global implementations and how they can further influence the understanding of innovation as a component of business strategy.

The Article

Mylan, J. (2017). The business of "behaviour change": Analysing the consumer-oriented corporate sustainability journey of low-temperature laundry. Links to an external site.Organization & Environment, 30(4), 283-303.

Reference no: EM133352391

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