Role of innovation for sustainable development

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Reference no: EM13938885

A company's ‘sustainability agenda' can be an effective contributor to its overall appeal and value proposition...Discuss this statement in the context of the company for which you did your major assignment OR for Ripcurl.

MKT 2

Reflect on the product on which you did your major assignment OR any Ripcurl product and explain how each element of its marketing mix contributes to its competitive advantage. You are expected to use a brief SWOT Analysis and Positioning Chart to explain how the product you selected derives its competitive advantage against its closest competitors.

Management Questions

MGT 1

Discuss the role of innovation for sustainable development and global management practices at Rip Curl. In your answer discuss how managers at Rip Curl can make a difference in the new workplace and how Human Resource Management can drive Rip Curl's organizational performance.

MGT 2

Discuss how Rip Curl can attract an effective workforce and manage cultural intelligence. In your answer, include examples of potential intrapreneurial as well as entrepreneurial management practices that Rip Curl can adapt using the concepts of thinking strategically.

Reference no: EM13938885

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Role of innovation for sustainable development : A company's ‘sustainability agenda' can be an effective contributor to its overall appeal and value proposition...Discuss this statement in the context of the company for which you did your major assignment OR for Ripcurl.

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