Role of innovation for sustainable development

Reference no: EM13932718

‘Acompany's‘ sustainability agenda can be an effective contributor to its overall appeal and value proposition.... Discuss this statement in the context of the company for which you did your major assignment OR for Ripcurl.

Reflect on the product on which you did your major assignment OR any Ripcurl product and explain how each element of its marketing mix contributes to its competitive advantage. You are expected to use a brief SWOT Analysis and Positioning Chartto explain how the product you selected derives its competitive advantage against its closest competitors.

Management Questions:

1) Discuss the role of innovation for sustainable development and global management practices at RipCurl. In your answer discuss how managers a tRip Curl can make a difference in the newwork place and how Human Resource Management can drive RipCurl's organizational performance.

2) Discuss how RipCurl can attract an effective work force and manage cultural intelligence. In your answer, include examples of potential intrapreneurial as well as entrepreneurial management practices that RipCurl can adaptusing the concepts of thinking strategically.

Reference no: EM13932718

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