Role of hallmark website in the company

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What do you think is the role of Hallmark's website in the company's integrated marketing communications plan? What seems to be the marketing function of the site? Do you think the site is effective? Why or why not?

Reference no: EM131733412

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Role of hallmark website in the company : What do you think is the role of Hallmark's website in the company's integrated marketing communications plan?
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