Role of fashionista in fashion industry

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Reference no: EM131478184

Fashion Marketing

Topics for continuous learning

Using SQU and CEPS library's resources, locate a recent article pertaining to one of the following topics.

1. Classical/ fashion/ fad products in fashion industry. Which one to emphasize more in marketing fashion?

2. Sources of Fashion inspiration. What is new?

3. Couture/bridge fashion. What comes next?

4. Fashion theories (i.e. trickle-down/ trickle up/ belongingness). What more?

5. Role of Fashionista in fashion industry.

6. How infomercials become effective marketing tool in today's fashion industry.

Format of the report:

Introduction: Give an overview of the article topic in one paragraph.

Body: Show evidence of critical thinking by answering the following questions:

1. What important ideas you learned from the article which relates to topics you learned so far in this course?

2. What emerging/potential issues you spot in the article which directly relate to or affect fashion marketing?

3. Develop a list of resources (academic and non-academic journal articles, books, magazines, reports, websites, etc) of where you can learn more about these emerging/ potential issues after the course is over.

Conclusion: How local fashion can use information of this article to better market fashion in Oman? Support your answer with real examples.

Reference no: EM131478184

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Your report is expected be put together in a professional manner - both in terms of content and presentation. Technical details: • Template and cover sheet: Please use the group project template and cover sheet provided in shared folder or on Moodle. • Written presentation: Professional report, font (Times New Roman.), 12 pt., 1.5 line spacing, bound, margins 1.5 cm and error-free • Overall word limit: 1000 +/- 10% typed words – maximum of 3 A4 pages 1.5 lines spacing (excluding cover page, references, and appendices) • Do not forget to include the template for the cover page. • At least three references are expected for the completion of the assignment. • Weighing: 8 marks • Submission details: soft copy (email) and hard copy (hand in during class)

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