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Role of distribution channels in marketing

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Reference no: EM131564920

Choose an article from the University Library that is less than five years old on the role of distribution channels in marketing. 

Compose a 1,050-word article review covering the following:

  • Define what a distribution channel is and discuss why it is important to the marketing process. 
  • Discuss the differences between direct and indirect distribution channels.
  • Introduce the article and its author(s) and give a brief summary of its core message(s).
  • Analyze the relationship distribution channels have to maintaining a satisfied target market.
  • Compare and contrast similarities and differences in distribution strategies for online versus brick and mortar businesses. Use examples from a company you admire or your own work life examples to illustrate your points.
  • Recommend distribution strategy(ies) for the company and what reasoning led you to conclude this was the best solution.

Reference no: EM131564920

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