Role of computer technology in tourism business

Reference no: EM133005

QUESTION 1

You are appointed as the Group Marketing Director of a renowned hotel group. Your task is to develop a business plan to attract sales and achieve an occupancy rate of 75%.

a. Discuss the geographical classification of markets as per the World Tourism Organisation?

b. Outline and explain your human resource planning approach?

c. Outline the different components of a marketing plan that you would gather data to achieve the targeted occupancy rate.

QUESTION 2

a. Distinguish between Advertising and Public Relation?

b. Discuss the methods adopted by a Public Relation company in promoting the image of a destination in the eyes of prospective consumers?

QUESTION 3

A. Outline the market players and their roles in the tourism business?

B. Critically analyse how the models of business communications illustrated below represent consumer behaviour?

AIDA Models ( Awareness , Interest, Desire and Action)

Howard-Seth Model

Maslow Hierarchy of Needs

Reference Groups

QUESTION 4

You are required to answer all questions under SHORT NOTES

1. Role of computer technology in tourism business

2. Air Access Policy and its impact on modern tourism

3. Managing Exhibitions and Trade Events

Reference no: EM133005

Questions Cloud

Determine bad debt from uncollected rent : Determine Bad debt from uncollected rent

Write a java program that creates an array of integers : Write a java program that creates an array of integers

What are the trends of data warehousing and data mining : What are the trends of data warehousing and data mining

Explain business process management : Business process management (BPM) and enterprise resource planning (ERP) systems

Role of computer technology in tourism business : Role of computer technology in tourism business Air Access Policy and its impact on modern tourism Managing Exhibitions and Trade Events

What is joptionpane class or the scanner class : What is JOptionPane class or the Scanner class

Determine the working capital for the current period : Determine the working capital for the current period? What has caused this ratio to change over the last few years?

Prepare a computer credit memo : Prepare a computer credit memo that reduces the customer's account balance by the same amount

How to utilize data mining tools and techniques : How to utilize data mining tools and techniques

User Account

All Pages