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Role of business ethics in relationships with customers

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Reference no: EM13856161

1) Read the Forbes article, "The Role of Business Ethics in Relationships with Customers." Based on the content presented in the article, describe the strategic importance of Customer Relationship Management (CRM) and discuss how CRM business ethics can be used to create customer satisfaction and greater profits for the firm

2) When making purchasing decisions, should a corporation reduce its ethical standards in order to allow the company to compete internationally?

Reference no: EM13856161

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