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Assignment:
I'm taking on the role of both Business Development and Marketing Consultant to the designated local Singapore Company to help them expand into the country that I've recommended.
How should I do a recommendation of the company's integrated marketing plan in the new country, with supporting reasons using the 4Ps of marketing to explain? The marketing plan proposed must take into consideration of the culture and norms in the new country.
I chose Brunei for the Singapore company to enter. The company specialises in tailoring and retail.
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