Role of advertising industry in marketing to children

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Question 

Film titled "Fed Up" (2014)

1. Based on the introduction, what do you expect to learn from the film?

2. Why is there a difference between 160 calories in almonds and 160 calories in soda?

3. Why did 20 doctors resign from the American Academy of Family Physicians?

4. Why does the film compare sugary beverages to the tobacco industry?

5. What happens to your body when you eat sugar? What are the after-effects?

6. Are all "low-fat" foods considered healthy? By labeling items as "low fat," what did the food industry do to make the food still taste good? Who benefits from this labeling?

7. Why did the World Health Organization decide to delete the sugar recommendation from reports?

8. Some people worry that the government is playing too big of a role in people's lives and therefore shouldn't be responsible for decisions about what people eat. For example, the former mayor, Michael Bloomberg, wanted to limit the sizes of sugary drinks in New York City. Do you think the government should step in and set limits, or leave it up to the public to decide what to consume?

9. What is the role of the advertising industry in marketing to children? Do you believe that the advertising around you impacts your own food decisions? Do you feel taken advantage of?

10. Brady joins his family in eliminating sugar from their daily food consumption. After an extended period, he lost more than 30 pounds. However, in a follow-up, the film reports that six months later, Brady regains all of the weight he lost, with no details on what transpired during that time. Identify and discuss reasons that might explain why Brady and others like him fall prey to failed efforts to develop healthy living habits that are successful. Further, identify and discuss strategies that would successfully and sustainably prevent such failure.

Reference no: EM133617337

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