Reference no: EM132899543

Analyze the Case and answer the Questions given below: People believed that children learn and often imitate what they see on TV and expressed concern regarding the negative impact of TV on children's behavior. In TV programms they show GOOD GUY always win at the end and characters always end up doing the right thing, in order to convey the RIGHT VALUES to young viewers. Now many attribute the growing rates of obesity and associated illnesses among children and teenagers to the overconsumption of high-calorie and high fat foods that critiques claims are the results of the heavy promotion of foods to children on which advertisers spend alot of money to advertised items which are high in fat and sugar but low in nutrition. Several influential consumer advocacy groups have called for restricting the advertising of JUNK FOODS on
TV, in movie placements and tie-ins and in schools. In addition several individuals sued the food companies for causing them obesity or obsity related health problems.

The marketers of major brands of soft drinks, voluntarily, stopped marketing full calorie carbonated drink in schools and are developing healthier soft drinks. Food and restaurant companies are also pursuing legislation that will prevent consumers from suing them on the grounds that long term consumption of their foods resulted in health problems. It is obvious that marketing foods to children has some negative results that concern society and that these concerns will result in changes voluntary or mandated in the ways food companies target the young.

Questions:

a) List the products which are unhealthy for young consumers and causes problems to their health.

b) What is the role of advertisements in developing habits either good or bad in children?

c) Share your views as marketer what should you do to resolve this issue?