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Assignment:
You will take on the role of a digital marketing company called Prime Digital, contracted to work on behalf of a Tex-Mex burrito restaurant called The Burrito Man, with five locations across the Greater Toronto Area (GTA). Your services will be needed to rebrand the restaurant for the upcoming year. They will need your expertise to understand industry-specific branding information, competitor analysis, brand strategic plan (vision, objectives, and strategy), and target customer analysis.
After several meetings with The Burrito Man, you discover that they are new to the market and are in great need of your services. They have the potential to be a large and loyal customer in the future, but it will solely depend upon how well you meet their needs for the information requested above.
To date, you have received the following information:
ASSIGNMENT STEPS
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