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Role in marketing strategy

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Reference no: EM133030879

MKG203 Digital Marketing Communications - Torrens University Australia

Assessment - Blog Activity

Learning Outcome 1: Define digital marketing communications (DMC) and its role in marketing strategy.

Learning Outcome 2: Demonstrate an understanding of the DMC environment and apply it to marketing planning.

Learning Outcome 3: Identify the DMC mix and its application inmarketing management and planning.

Context:

In this assessment, you are required to read from a range of digital marketing blogs, videos, articles or industry reports and create and write an online blog of your own reflections on current digital marketing practice.

To get insight into blog writing you can read a number of digital marketing blog posts. Here are three examples of blogs as a starting point: Smart Insights.

Instructions:

You are required to create a professional online blog (using blog software of your choice e.g., You are required to set up one (1) blog and submit three (3) posts to it reflecting on current issues and practices in digital marketing.

For the blog posts, you are encouraged to use hyperlinks when referencing online sources as well as in-text referencing of other sources. All images or figures /tables used in the blog should be referenced.

You can use a creative blog writing style and presentation style congruent with the professional blogs you are reading online. For example, when referring to a statistic /quote hyperlinking to the source; when referring to an important video, embedding it into the blog; including images to support the text; completing the basic details the blog platform offers including: a title for the blog, header image, completing the about us section briefly.

This is not an academic paper as such, but you do need to validate your insights with support from other references or sources. As a guide, each blog post should draw on at least three independent reference sources.

As a guide, each blog post should be approximately 400 words in length.

Attachment:- Digital Marketing Communications.rar

Reference no: EM133030879

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