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Critical Thinking Questions:
1. How important do you think it is for FIMC and other companies offering roadside assistance services to provide customers with access to services via a mobile app? Do you think a mobile app will provide FIMC with a competitive advantage, or is mobile access something that most customers have come to expect?
2. A recent survey by IBM of 585 mobile application developers and managers found that only one-third of mobile development projects successfully met project criteria in terms of budget, schedule, and project objectives. Given that, what are some of the potential risks for companies, such as FIMC, that develop and deploy a mobile app on such a tight schedule?
3. When developing the FIMC app, PointSource used an IBM tool called Rational Test Workbench, which allowed developers to find and fix many soft- ware bugs before the app was released. Do research on the Web to find out more about this tool and how it might help developers cut down on the number of software bugs.
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If it has been that useful they would still be doing it and yet TQM is now unfashionable. It can't be any good."
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